[ Case study · Health & Fitness ]
Shipping a Modern Fitness Platform in 4 Weeks
RD Fitness · MVP & Rapid Prototyping
[ Health & Fitness · MVP & Rapid Prototyping ]
RD Fitness
The problem
RD Fitness is a full-service gym that needed more than a brochure site — they needed a digital platform that drives membership sign-ups, enables class browsing and booking, and establishes a premium brand presence in a competitive market. The budget was tight, the timeline was aggressive (under 5 weeks) and the design needed to feel high-end without a design agency budget. Mobile experience was critical since most of their audience discovers them on phones.
What we built
A complete digital platform that looks like it was built by a large agency but was designed, developed and deployed by our studio in under four weeks. The membership conversion flow is designed to minimise friction — from landing page to sign-up in three steps. The class booking system is built for real-time availability. The entire site is mobile-first with sub-2-second load times.
- Brand & Design SystemCreated a complete design system from scratch — dark charcoal base with electric orange and neon lime accents. Typography pairing (Bebas Neue, Montserrat, Inter) that conveys energy and professionalism. Component library built in Tailwind CSS for rapid page assembly.
- Core Platform BuildBuilt the full platform on Next.js with TypeScript — membership registration flow, class browsing and booking system, brand storytelling sections, testimonials and contact. Framer Motion animations for engagement without sacrificing performance.
- Optimisation & LaunchPerformance optimisation for mobile-first experience. Image optimisation, code splitting, responsive testing across devices. Lighthouse score tuned above 90. Deployed to production on Vercel with CI/CD.